Founder Mykel B. Davis Scales Muscle Up Mommy with Store Relaunch and MUMFEST Social Series
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Houston, TX — September 2025 — Muscle Up Mommy, founded by entrepreneur Mykel B. Davis, is entering its next era—scaling from a postpartum fitness brand into a global femtech and wellness movement. With the relaunch of its online store, the impact of MUMFEST Wellness Festival and debut of its signature Social Series, the brand is redefining how mothers experience technology, community, and maternal health.
When Mykel B. Davis first became a mother of twins, she turned the realities of her lived experience and into a safe space for moms to connect. What began as a postpartum fitness and lifestyle brand in 2016, has since expanded into the first Black-owned wearable breast pump brand and a rising leader in maternal wellness worldwide.
“My journey started with real trials and tribulations as a first time mom of two,” says Davis, “I learned that motherhood is an ongoing journey of discovery and as long as you have access to resources, you can be still be as ambitious as you want to be."
The Evolution Of Muscle Up Mommy
For a decade, Muscle Up Mommy has served women across the health and wellness industry.
- An online community of moms sharing their journey
- Virtual personal training and lactation classes with global reach
- Monthly meet ups with both mom-only dates and events the entire family can enjoy
- A full ecosystem of products: maternity belts, postpartum belly binders, activewear and its first flagship child safety bracelet, the Anti Loss Wristlet.
- It's all new signature wellness festival, MUMFEST (EST 2025)
Muscle Up Mommy made history with its J35 wearable breast pumps, breaking barriers in femtech and shifting the conversation around how technology supports motherhood. Beyond tech, Muscle Up Mommy has become a recognized voice in the wellness and maternal health space, curating events, products, and conversations that celebrate the full identity of mothers as leaders, professionals, and culture-shapers.
In less than a decade, the brand has expanded across industries— from fitness to femtech, from wellness products to large-scale cultural events—all while staying rooted in one mission: redefining motherhood for a new generation.
The Store Relaunch
After two months offline, MuscleUpMommy.com is officially back and returns with its signature cordless wearable breast pumps, curated wellness products, and motherhood essentials.
“Making the tough decision to close turned out to be the greatest launch pad for how we plan to show up for moms globally,” Davis explains. “After launching our inaugural wellness festival MUMFEST in August, we received an overwhelming outpour of love and support for items that were exclusively available on-site. It reinforced the need for our products to be accessible everywhere and I took action."
Muscle Up Mommy reopened its virtual doors during Black Breastfeeding Week, a time that demonstrates representation in maternal wellness, access, and support for mothers who often experience gaps in those areas.
"One of the highlights of my night was meeting Mykel. I learned about her company designing eco-friendly, size-inclusive breast pumps that make parenting easier. It's cordless technology gives mothers the freedom to move, care for their families, and balance daily responsibilities without being tethered to a machine. This innovation not only supports breastfeeding but also promotes the overall maternal health, mental well-being, and quality of life."
MUMFEST and the Social Series
Muscle Up Mommy’s mission has always extended beyond products. Early on Muscle Up Mommy held events to foster community, but Mykel always felt the brand needed something deeper.
This August, the brand launched MUMFEST, a wellness festival celebrating mothers through empowerment, culture, and across industries. The event was a success, drawing women from all walks of life and professions into a space of inspiration and advocacy.
The festival curated a full press week from Fox26 Houston to The Amanda Sapp Morning show, to 97.9 The Box shout outs to She Live 95.3 Jamz interview. Hosting over 100 attendees, 3 panel discussions with top voices, 2 live performances, a comedic set, a featured women's wellness pavilion with experts, and a full vendor marketplace, MUMFEST debuted as a new cultural staple event in Houston, TX.
Now, Davis is extending that energy with the MUMFEST Social Series—an intimate lineup of curated gatherings designed to keep the connections going year-round. With networking, wellness activations, and conversations that matter, the Social Series ensures the spirit of MUMFEST is alive between annual festivals.
What’s Next
With the relaunch of its online store and the momentum of MUMFEST, Muscle Up Mommy is preparing to scale even further. From expanding product lines and building partnerships with maternal health advocates, to hosting more transformative events, Davis is setting the stage for a global ecosystem that puts mothers at the center of innovation and culture.
“Even though it's been a decade, this is still just the beginning,” she says. “There's lots of work to be done and we're working on closing those gaps, scaling possibility, culture, and access.”
On October 29, 2025, you have a chance to be at the kick-off event during the largest tech week in Houston. Entrepreneurs, innovators and professionals are encouraged to come out, connect with this community of like-minded women, find support and celebrate your journey.
Early-access to tickets can be found here.
For press and media inquiries, contact Press@muscleupmommy.com
For business inquiries, contact Mykel@muscleupmommy.com
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